Against branding, which is a passive visibility tool; activations have gained a lot of prominence in today’s marketing mix. All competitive and forward-looking brands do activations for increasing their visibility and to stay on the top of its customers’ choice matrix. We help such brands to program, plan and execute their activation plans. We have planned and executed be it in the store, be it rural activations, or a mall/ multiplex activity. We take care of the activations from end to end – from hiring the venue, to production, to manpower management to a productive (result-oriented and measurable) execution.